Chris Stellini

Chris Stellini · Team Lead at Xcite Ventures Creative
Strategy Lead

Performance-driven design for iGaming and digital brands, from scroll-stopping ads to the landing pages they lead to. Bridging visual storytelling, AI-driven prototyping and data-backed optimisation.

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Chris Stellini standing in front of a large recycled-material bee sculpture
  • Performance creative
  • Digital compositing
  • Animated banners
  • AI prototyping
  • Landing pages
  • UX/UI
  • Branding
  • Video & motion
01 / Approach

A performance-first approach to creative.

Every ad shouldn't just look compelling, it should resonate with its audience and drive measurable commercial growth.

01

Behavioral insight

Consumer psychology and behavioral strategy shape the visual hooks, messaging and design hierarchy of every asset.

02

Rapid AI prototyping

Generative AI speeds up concepting, so more ideas reach the feed and the strongest ones surface faster.

03

Test, analyze, refine

Data analysis closes the loop: creative is continuously tested and iterated on what actually performs.

02 / Performance creative

Hooks that stop the scroll

Digital compositing of game assets, characters and bold type into static and animated ads for Spree and Betsson, tested, analysed and refined with AI-assisted prototyping.

Spree casino display banner set in multiple ad sizes, designed by Chris Stellini
Display banner suites across standard ad sizes
Spree display ads: Trustpilot review, Follow and Win, Podium Pursuit tournament and Collecta-balls offers
Display ads: reviews, social, tournaments and offers
Cleo Team slot game promotional banner, digital compositing Jungle Break slot game promotional banner, digital compositing
More creative
Betsson promotional artwork: Wild Toro slot, football flags, The Classic poker tournament, Easter and St Patrick's promos
Betsson promo artwork
Four Sit and Spin promotional banners with ninja, turkey, zombie and bomb characters
Sit & Spin banner series
Spree promo tiles: leprechaun, Ultimate Showdown, social media, refer a friend, payments and avatars
Feature & social tiles
Spree promo tiles: 1,000 SC scratch-off, 4-hour timer and Spin Drop
Promo compositing
BGO rebrand shown on laptop, tablet and a printed mailer
BGO: web, tablet and print mailer
03 / CASE STUDY · PAID SOCIAL

Psychology-first creative, tested and refined.

Platform-matched ads built on behavioural hooks, then tested and fine-tuned on what actually performs.

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04 / Selected work

Landing pages & websites

Product launches, rebrands and websites across gaming, hospitality and education.

Spree Sit and Spin VS Battle landing page on desktop and mobile
Spree · Landing page & motion

Sit & Spin VS Battle

A lively, character-driven page introducing Spree's competitive multiplayer spin mode: clear entry and reward mechanics, 3-player PvP and weapon unlocks, wrapped in a bold style featuring the brand's fox mascot and vibrant 3D elements.

Animated promotional banners and a social ad carried the feature further and lifted engagement.

Social ad · Motion Animated mobile ad for social feeds A five-second loop built to stop the scroll and drive players into the new mode.
Spree · Landing page

Refer A Friend

A bright referral page that makes the program easy to understand and share: the "Score Up To 100 SC" reward, a magic referral link, crew stacking, verification steps and real-time progress tracking.

Spree Refer A Friend landing page on desktop and mobile
Websites & rebrands
BGO dark-theme homepage on desktop and mobile

BGO Rebranding

A full rebrand of BGO's website and promo materials, with light and dark themes, registration flows and mailers.

Alexandra Wines website on laptop, tablet and phone

Alexandra Wines

An e-commerce site showcasing a premium wine selection with a seamless purchase flow.

Autorentals website with booking flow

Autorentals

A car hire site built around an online booking system to turn visitors into customers.

The Childhood Hub website across devices

The Childhood Hub

A learning platform and social campaign for professional courses, built to be explored from home.

05 / Branding & print

The first point of contact

Logotypes are a brand's most fundamental expression. Each mark here is tailored to its function and audience, from salons and clinics to fashion labels and iGaming.

Selection of logos including Betsson Training Challenge, Medusa, Meraki and Atlantis Clinic Enjoybet magazine print advert
Drew and Crew and The Brow and Skin Clinic brand identities in use
06 / About

Design as visual storytelling.

Not just polish, but crafting narratives, building connections and creating experiences that resonate. A versatile range across web, branding, motion, video and banners has proved especially valuable in startups, building brands from the ground up and leading creative teams.

Driven by continuous learning: new tools, emerging trends and smarter ways to solve design problems, with hands-on craft and collaborative leadership on every project.

  1. NowTeam Lead, Xcite Ventures
    Leading a team of four supporting Spree.com's marketing
  2. 2021Graphic Designer, AvatarUX Studios
    Promo packages for new game releases
  3. 2019Senior Lead Designer, BGO
    Led 3 designers across 5 brands, London
  4. 2018Senior Designer, Rolla Services
    Built the startup's brand from day one
  5. 2013Betsson Group
    Betsson, NordicBet, Betsafe
  6. 2012Senior Web Designer, Gaming VC
    Entered the gaming industry
  7. StartNetwork Publications
    Junior designer, then owner of the flagship titles' websites

Tools

PhotoshopIllustratorInDesignXDAfter EffectsPremiereFigmaBannerflowGenerative AI

Skills

Digital compositingCreative strategyWeb designCMSPrintBrandingAnimated bannersVideo editingUX/UIPhotography